Behind the AllFormentera.com project is a digital professional who spent two seasons working on the island in 2015 and 2016 and fell in love with it.
The creator of AllFormentera.com is Xevi Baena, a consultant specialising in SEO (web positioning) and WordPress web design. A lover of Formentera, its land, and its largely untouched natural surroundings, which have made it a precious gem well worth preserving.
For matters not directly related to this website, you can contact me via my professional website https://spagenciaseo.com or through LinkedIN.
What information we aim to share
All the information you’ll find on AllFormentera.com is focused on highlighting the value of the island’s environment and local businesses.
Formentera (its people and institutions, who have worked hard for it) has managed to preserve its surroundings and landscape with minimal alteration for decades, especially compared to other areas of our country. This has made it a place with exceptionally high added value in terms of tourism today.
However, Formentera is much more than sun, beaches, and Instagram photos.
That’s why at AllFormentera.com, we’ve placed great emphasis on providing visitors with information that goes beyond easily monetised pages focused on clicks for commission (though yes, we do earn commissions to monetise and maintain the site):
- We cover the history of Formentera in more depth than anyone else
- We’ve written content about the island’s archaeological excavations
- We provide information on diving spots, as well as details about Formentera’s underwater treasure, the Posidonia oceanica meadows
- You’ll find diverse services listed, such as pharmacies, hospitals, job opportunities, ATMs, and police stations…
- We want to strongly emphasise environmental protection, such as the impact of plastic in the Mediterranean and the need to transition towards a fossil-fuel-free world
About our logo
The AllFormentera logo is this:
With the logo, we aimed to represent or use the three predominant colours of Formentera. The green of the Posidonia (with leaves depicted similarly to it), the ochre of Formentera’s earth, and the blue of the Mediterranean Sea.
The logo designer was Laura Vicedo Castro. You can find her on Instagram if you need design work.
Suggestions
We’re gradually expanding the website, week by week and month by month, because we know there’s still so much more to say about Formentera.
If you have suggestions for website changes or content that isn’t listed but you’d like to see, you can contact us via our contact page or email info(at)allformentera(dot)com to share your feedback.
Why was this website created?
One day back in 2017, a friend visiting the island mentioned to me:
Xevi, I can’t find a single website about Formentera that I like and has all the information I need. Which beach is the most beautiful? Where can I go on a Sunday afternoon? Which restaurant has the loveliest garden?
That’s when I realised it was true: there was no reliable online information or a single website that had EVERYTHING. In other words, you had to visit different websites to get an idea of what to see and do in Formentera. If you wanted hotel information, you had to go to a booking site; for restaurants, you only had TripAdvisor; and details about beaches were scattered across multiple websites more focused on monetising through ads or apartment rentals than providing high-quality information.
Formentera isn’t that big… How could there not be a proper directory of the island?
So, after spending two summers working on the island and noticing that other friends and acquaintances (aside from the one mentioned earlier) kept asking me via WhatsApp what to see and where to go before arriving in Formentera, I decided I knew it well enough to write about it objectively and compile all the information scattered across various websites into one place.
In 2018, I bought a camera and started travelling to the island at least twice a year to photograph all the services, places, and businesses I could. I wanted to create a website where my friend—and anyone else wanting to travel or explore Formentera—could find EVERYTHING, filtering by area, by category, and with a description of each place, no matter how insignificant it might seem.
So, after two years, 7,000 photos, four documentaries, and eight books about Formentera bought from the Tur Ferrer bookshop in Sant Francesc, I finally felt in 2020 that I had enough material and knowledge to start building the website I envisioned. Then came the task of setting up the site, writing content, editing, tagging, and uploading photos… And then COVID hit, putting the 2020 summer tourism campaign (and this website) on standby.
In 2021, I resumed work and finally completed it. And of course, the website will continue to expand as I travel to the island in 2022, 2023, 2024… and beyond.
